• Home
  • Articles
  • California, Florida, and Arizona Savers Prefer Big Banks and Miss Out on Better Rates

California, Florida, and Arizona Savers Prefer Big Banks and Miss Out on Better Rates

Author :

Online banks and small community banks have the best savings and CD rates, yet savers are putting more and more money into low rate big banks. BestCastCashCow analysis shows that that consumers across the country, and especially in states like AZ and CA can earn more just by switching their deposit dollars to a smaller, community based bank, or an online bank.

  Comments: 0

BestCashCow research has shown that smaller banks tend to offer CD rates that are on average .40 - .60 percentage points better than larger banks, while online banks tend to offer savings rates that are on average 0.60 percent better than non-online banks. To see how much potential consumers have to save more by switching accounts, BestCashCow examined the deposit patterns of savers across the country and in each state. The survey showed that despite this fact, consumers across the country have a majority of their money in big banks and offline banks and that trend is only increasing.

The largest banks >$100 billion in deposits have increased their consumer deposit share from 36% before financial crash to 43% today. Larger banks are getting larger while smaller banks are getting smaller or closing. This despite the fact that smaller banks offer better deposit rates.  At the same time, Internet banks hold only 6% of total consumer deposits, depsite having some of the best savings rates.

Deposit Share by Size:

 

Category

2007 Share

2012 Share

< $1 billion

26%

23%

>$1 billion < $10 billion

18%

17%

> $10 billion

56%

59%

> $ 100 billion

36%

43%

 

States with the Most Deposit Potential

On a statewide basis in 2012, 66% of AZ’s deposits, 64% of Florida’s, and 61% of CA’s deposits are held by mega-banks. As BestCashCow research has demonstrated, large banks (>$10 billion in deposits), have lower rates than smaller banks (<%1 billion in deposits). Consumers in these states would benefit the most from shifting some of their deposits, especially CDs to smaller, community banks.

 

 

>100 billion

> 10 billion

< 1 billion

<10 billion > 1 billion

AK

46%

57%

13%

30%

AL

40%

53%

32%

14%

AR

12%

29%

45%

27%

AZ

66%

81%

6%

12%

CA

61%

80%

8%

12%

CO

36%

61%

22%

18%

CT

39%

73%

15%

12%

DC

81%

83%

12%

5%

DE

46%

71%

14%

15%

FL

64%

74%

13%

13%

GA

49%

56%

27%

17%

HI

0%

57%

6%

37%

IA

17%

19%

65%

16%

ID

44%

60%

24%

16%

IL

33%

45%

34%

20%

IN

30%

38%

27%

34%

KS

9%

19%

57%

24%

KY

32%

33%

44%

23%

LA

37%

53%

39%

8%

MA

36%

48%

23%

29%

MD

58%

72%

20%

8%

ME

23%

35%

42%

23%

MI

43%

67%

19%

15%

MN

29%

39%

50%

11%

MO

21%

36%

46%

18%

MS

15%

27%

40%

32%

MT

19%

19%

40%

41%

NC

57%

67%

16%

17%

ND

17%

19%

55%

26%

NE

11%

21%

56%

23%

NH

49%

60%

29%

11%

NJ

51%

72%

11%

16%

NM

36%

52%

44%

5%

NV

66%

72%

7%

21%

NY

56%

77%

9%

14%

OH

39%

65%

21%

14%

OK

6%

20%

50%

30%

OR

52%

72%

11%

16%

PA

30%

57%

21%

22%

RI

51%

66%

14%

21%

SC

44%

49%

26%

25%

SD

19%

21%

51%

29%

TN

33%

44%

40%

16%

TX

38%

55%

28%

17%

UT

36%

70%

28%

2%

VA

58%

60%

18%

22%

VT

0%

52%

28%

20%

WA

48%

64%

13%

24%

WI

14%

39%

46%

16%

WV

23%

31%

36%

33%

WY

19%

26%

49%

26%

 

States Where Consumers Are Best Maximizing Their Deposit Dollars

IA, NE, and ND have 65%, 56%, and 55% of their deposit dollars in banks with assets under $1 billion. Consumers in these states are best maximizing their deposit dollars based on bank size according to BestCashCow research.

Key Takeaways:

  • Only 6% of deposits are in online banks, which offer significantly higher savings rates. A large percentage of consumers could benefit by shifting some of their bank savings into online savings accounts. BestCashCow research has also shown that online savings rates have held up better than non-online CD or savings rates over the last year. Consumers should consider looking to online banks to boost yield.
  • Consumers across all states should consider shifting interest bearing money (especially CDs) from big banks to community banks in order to take advantage of the higher yield. In some states like AZ, and CA, significant money is being left on the table based just on the size bank consumers are choosing.

Find the best Savings or CD Rate

Financial products of all nature bear inherent risks and this website is not a financial advisory service. BestCashCow.com provides information related to rates on US-based savings accounts, CD (certificate of deposit) rates, money market accounts, money market funds, government bonds, other bonds and income producing securities, commodities, equity securities, mortgage rates, home equity rates and auto loans rates, free of charge to internet users for their independent use. The accuracy of information on the website is not guaranteed, and no financial product of any sort is endorsed. On certain web pages, BestCashCow.com may contain discussion and analysis of the risks and rewards associated with certain financial instruments, including equity instruments, or may link to other pages with such discussions. The information should not be construed to provide investment advice. In fact, users are specifically warned against following any advice related to specific instruments, including advice that may be on other web pages linked from BestCashCow.com. Please seek personalized advice on the risks and applicability to your own circumstances of any financial product from a qualified professional. © BestCashCow.com, LLC, 2014.