No matter what you think of the iphone you have hand it to Apple and Jobs for whipping up a frenzy. Carmine Gallo, a communications coach takes a look at his intro speech and breaks down why she thinks it was so successful.
Good stuff for those trying to bottle a bit of Job's magic.
Submitted: Jul 9, 2007
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The most important point, I believe, is that if you have a breakthrough idea, you need to really express your enthusiasm, and not try to contain it by expressing the idea in a cut-and-dry or boring manner.
Posted: Jul 9, 2007