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No matter what you think of the iphone you have hand it to Apple and Jobs for whipping up a frenzy. Carmine Gallo, a communications coach takes a look at his intro speech and breaks down why she thinks it was so successful.

Good stuff for those trying to bottle a bit of Job's magic.

 

Submitted: Jul 9, 2007    Views: 390    Comments: 1    Likes: 2   


View Article: http://www.businessweek.com/smallbiz/content/jul2007/sb2007076_4743...


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Comments Received:

RobMinton
RobMinton

The most important point, I believe, is that if you have a breakthrough idea, you need to really express your enthusiasm, and not try to contain it by expressing the idea in a cut-and-dry or boring manner.

Posted: Jul 9, 2007

Author/Submitter Response:

Steve Jobs is good at that. I also believe he has great products. A showman with a real pitch is hard to resist.



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