The big game will showcase the most expensive commercials of the year. And despite the cost, experts say Super Bowl ads are still a good buy.

Interesting to read how companies and investors are rethinking the expensive advertising with current recession fears:

But athletic apparel maker Under Armour Inc. (UA) upset investors last week when it announced a new brand campaign -- including a 60-second Super Bowl spot -- and said that marketing expenses will represent as much as 13 percent of the company's 2008 net revenues.

 

Submitted: Jan 25, 2008    Views: 196    Comments: 0    Likes: 2   


View Article: http://money.cnn.com/2008/01/25/news/superbowl_ads/


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