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University of Minnesota researchers have found that a CEO's use of future tense can predict a company's track record in innovation.
"The answer lies in the words of the CEO," said Rajesh Chandy, professor of marketing at the university's Carlson School of Management. "By simply counting the number of future oriented sentences in annual reports we can predict future innovation by the firm."
Submitted: Nov 27, 2007 Views: 304 Comments: 0 Likes: 3
View Article: http://clarklane.blogspot.com/2007/08/ceo-lingo-can-predict-innovat...
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