I really don't understand this one. Why do consumer brands think they can build their own web 2.0 sites and virtual worlds. What a waste of time. Why would I want to go to Coke's virtual site. Does the company think my affinity for other Coke drinkers is so great that I want to hang out with them and share videos?

The brand managers at Coke and other consumer products need to get a clue.

 

Submitted: Dec 7, 2007    Views: 234    Comments: 0    Likes: 1   


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