Business 2.0 Might be Shut Down

Article Submitted by: Sol Nasisi
Corporate News


The New York Times is reporting and Business 2.0, the venerable chronicler of the Internet and technology may be shut down soon. I don't think it will happen.

 

Submitted: Jul 17, 2007    Views: 317    Comments: 1    Likes: 10   


The New York Times is reporting today that Business 2.0 might be shut down by Time Inc.  I think this is somewhat of a shame.  I remember reading Business 2.0 at the height of the last tech bubble in 1999 and initially really enjoyed its mix of tech adulation and lengthy articles.

After awhile I must admit that I found the articles and its fawning over technology "stars"  a bit repetitive and over-the-top.  But lately, I've returned to the magazine's online edition.

Articles about the bottled water industry in this country, the Burning Man festival, arbitraging Yahoo, and others make for some interesting reading. 

According to the Times article, Business 2.0 is suffering from parental neglect; the business is still fundamentally healthy.  The sales staff of Time's business magazines have been consolidated (Fortune, Money, CNN Money) and they have focused more on selling ads for the better known brands.  So while circulation of the magazine has remained steady at 623,000 its advertising revenue has dropped by 38%.  This during a resurgence of the Web and the Web 2.0 economy. 

Usually, when there is an underperforming asset like this, it is saved or purchased.  There is speculation that Josh Quittner the former editor the magazine is trying to line up venture capital funding to save it.  My best is that the magazine isn't going away, although it may become online only.




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Comments Received:

JRodgers

Everything that Time Warner owns or touches is suffering from parental neglect. Amazing that the company is still profitable.

Posted: Jul 17, 2007



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