Wharton management professor Larry Hrebiniak and Joseph Turow, professor of communication at the Annenberg School weigh in on News Corp's bid for Dow Jones. They think it makes sense because Dow Jones needs scale to build its online properties. I find this hard to believe when two guys and fifteen thousand dollars can launch a game-changing website.

They also have some interesting insight on what has made Murdoch successful as an entrepreneur.

 

Submitted: Jun 22, 2007    Views: 246    Comments: 0    Likes: 5   


View Audio: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1758


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