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Focus on the needs of a small segment and do it better and differently than the competition.

 

Submitted: Jul 9, 2007    Views: 246    Comments: 3    Likes: 2   


View Article: http://www.ocregister.com/ocregister/money/columns/article_1757656.php


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Comments Received:

This sounds like good advice. Many try to take on the big companies head-on. It's not possible. Finding a discrete niche is how a small business can survive.

Posted: Jul 9, 2007

Yes, discete niches are good, but if you are in tech they need to be protectable and the best way to do that is through patents.

Posted: Jul 9, 2007

Patents in tech are worthless. The big companies will sue you out of existence. The only protection is fast adoption of your services.

Posted: Jul 10, 2007



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