Any press is good press right? Wrong! Making a complete spectacle out of yourself or your brand will get you attention, but is it the kind of attention you want. A well executed marketing stunt can...
The big game will showcase the most expensive commercials of the year. And despite the cost, experts say Super Bowl ads are still a good buy.
Interesting to read how companies and investors are...
I really don't understand this one. Why do consumer brands think they can build their own web 2.0 sites and virtual worlds. What a waste of time. Why would I want to go to Coke's virtual site....
If you think you know whom to market green products to, you are probably completely wrong. A recent study by Autobytel.com discovered who is behind the wheel of a hybrid. It will surprise you.
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