I've noticed that the advertising on CNBC is very different during the last half hour on days when the market is up than on days when it is down.
When it is up, Schwab, ETrade and Ameritrade are the big advertisers during the last half hour. These guys pull their advertising when it is down, and CNBC then switches over to more appropriate advertising - Ambien (so you can sleep), Priceline and car services (so you can get away from this misery), and things like GoToMeeting and Vonage (alternatives to spending money that you just lost).
The one service that seems to advertising in both good markets and in bad markets during the last half hour is mortgage and remortgaging services (Ditech, Countrywide, etc.). Given the disaster that mortgages have caused for individuals, and now probably for the broader market, it seems to me that these services should have already pulled their silly ads from CNBC!
Related Articles:
How to Game CNBCs Stock Picking Contest by PhilR - Jul 10, 2007
CNBC Trillion Dollar Survey Results - Forget the Experts, Here Are My Predictions by Sam Cass - Jul 19, 2007
Jim Cramer Microsoft Corporation (MSFT) Mad Money Performance by johnsinger33 - Jul 27, 2007.
Add to reading list
