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A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.

I would never had thought this much savings could come from a simple design change of the milk jug. And with milk prices continuing to rise, I appreciate the savings, even if the jug doesn't pour as easily.

 

Submitted: Jun 30, 2008    Views: 361    Comments: 0    Likes: 1   


View Article: http://www.nytimes.com/2008/06/30/business/30milk.html


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