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NEW YORK (Reuters) - The media industry is on the brink of a second downturn in a decade, one that could accelerate the divisions between fast-growing targeted advertising and traditional formats aimed at mass audiences.

more stories like thisSince the last advertising recession following the Internet bust in 2000, the world's largest media companies have tried to adapt to deep technological changes, from the rise of high-speed Web use to the spread of portable digital media players like Apple's iPod.

But a deteriorating U.S. housing market has raised fears of a domestic recession that could harm media segments vying for some $290 billion in U.S. advertising in 2008.

 

Submitted: Nov 26, 2007    Views: 402    Comments: 1    Likes: 1   


View Article: http://www.boston.com/business/technology/articles/2007/11/26/econo...


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Comments Received:

Ted Hemmels

Nope. The sky is not falling. Media is strong enough to survive a minor recession relatively unscathed.

Posted: Nov 26, 2007



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