EVERYONE loves a bargain. But retailers know that people will sometimes turn their noses up at a cheap version of a more expensive item, even if the two are essentially the same. That suggests something is at work in the mind of the consumer beyond simple appreciation of a product's intrinsic qualities.

 

Submitted: Jan 22, 2008    Views: 226    Comments: 0    Likes: 1   


View Article: http://www.economist.com/science/displaystory.cfm?story_id=10530119


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