In Campaign Wars, Apple Still Has Microsoft’s Number - Technology Article - apple, microsoft, marketing

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In Campaign Wars, Apple Still Has Microsoft’s Number

Article Submitted by: ktexas
Technology

Tags: Apple, Microsoft, Marketing, Technology, Advertising.

So far, Apple seems to be winning the fight. The Macintosh gained more than 2 percentage points of market share in the last year and now controls nearly 10 percent of the overall market for personal computers, according to the research firm Net Applications.

Apple’s ads have also fared better than Microsoft’s in the war for consumers’ hearts.

Microsoft’s “Shoe Circus,�? in which Mr. Seinfeld helped Mr. Gates buy shoes, failed miserably with consumers.

Submitted: Feb 4, 2009 Views: 244 Comments: 0 Likes: 1

View Article: http://www.nytimes.com/2009/02/04/business/media/04adco.html?_r=1&r...

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