Saying it went too far in its pursuit of profit, the popular Internet hangout Facebook Inc. is allowing its 55 million users to permanently turn off its "Beacon" advertising program, which tracks their activities at other Web sites.

The privacy control, announced in a Wednesday apology by Facebook founder Mark Zuckerberg, will likely decrease participation in a month-old program that the Palo Alto-based startup had hailed as an advertising breakthrough.

Facebook users protested Beacon as a flagrant violation of privacy. The program enables Facebook to track their purchases and other actions at dozens of Web sites and then broadcast the data within its social network as items on other users' "news feeds."

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Submitted: Dec 6, 2007    Views: 270    Comments: 0    Likes: 1   


View Article: http://www.msnbc.msn.com/id/22117173/wid/11915829?GT1=10645


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