Dollar Savings Direct / Emigrant Starts to List Its Foreclosed Homes on Its Online Banking Site

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I haven't seen this before. I suppose that it is a sign of the times.

Emigrant Direct and Dollar Savings Direct (both owned by Emigrant Bank) has started to list its foreclosed homes for sale on its online banking website.

They have put a link to "real estate opportunities" just below the sign in for online banking accounts.

While it seems a little unusual, it makes sense for the bank to use this avenue to get exposure for its inventory of foreclosed homes and to try to a direct to market approach with these properties through its deposit vehicles.

 

Ari Socolow
Ari Socolow: Ari Socolow is the Chief Economist and Editor-in-Chief at BestCashCow. He is particularly interested in issues relating to financial literacy and bank transparency. Since co-founding this website in 2005, Ari has been frequently cited in the media as an expert on local and national savings accounts, CD products, mortgage and loan products and credit card rewards products.

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