Corus Bank Sends Candy to Some CD Customers

My wife and I both have 12 month CDs with Corus. They both come due in about a month. My wife just got a really nice box of candies from Corus. I didn't.

My wife and I both have 12 month CDs with Corus.  They both come due in about a month.  My wife just got a really nice box of candies from Corus.  I didn’t.

 

An interesting ad strategy.  The note with the candy just wished my wife a happy new year from all her friends at Corus.  No mention was made that her CD would soon be maturing.

 

Two things here.  First, why didn’t I get a box of candy and, second, why are they playing such a low key game?

 

And, most important, did anyone else get candy, or is this just something between my wife and Corus?

Daniel Socolow
Daniel Socolow: President, Socolow Group. Former Director of the MacArthur Fellows Program, President of the American University of Paris, Vice President of Spelman College. BA, MA, Ph.D.

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Comments

  • Nick

    December 31, 2008

    I also have CD at Corus but I did not receive any candy this year. I received a box of chocolates from Corus two years ago when I had a lot of CDs.

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