Comparison of Stock Returns to Savings Account Returns Shows Buy and Hold Not A Good Investment Strategy

The other day I decided to see just how much more an investor who put their money in the stock market would have earned versus someone who just stuck it into an FDIC insured savings or money market account. The analysis yielded some interesting conclusions.

We’ve long been taught and believed that an investment in the stock market will provide a much better return than simply putting ones money in the bank, After all, putting the money into an FDIC insured savings account is basically a risk-free investment, while the stock market, as we’ve come to find out, is full of risk. Investors need to be compensated for that risk with a much greater rate of return. 
The other day, I was pondering that thought and decided to see just how much more an investor who put their money in the market would have earned versus someone who just stuck it into an FDIC insured savings or money market account.
I started the analysis in 1970 to capture the earnings cycle of a baby boomer who started work around that time and is now ready to retire. I also made a few assumptions:
  • For the historical money market rates, I took the Fed Funds rate for December of each year and added 3 percentage points (300 basis points). We’ve seen that high yield savings and money market accounts generally pay 3 percentage points above the Fed Funds rate.
  • I used the Dow Jones Industrial Average as my basis for stock returns.
  • I couldn’t find a source for Dow Dividend payments for each year so I used 5% as the average since 1970. 
  • I took out 1.5% of Dow return as fees.  The average actively managed mutual fund takes out 1.5%. In addition, up until the 1990s, it was quite expensive to buy and sell stocks.
  • I ignored tax consequences. I realize that long-term capital gains tax rates on stocks and dividend tax rates may benefit stocks but didn’t model them here because their tax advantage is relatively recent. Both equities and deposit accounts can also accrue tax free in IRAs and 401K plans.

I then took two investors who each invested $100,000 and calculated how much their money would appreciate over the next 39 years based on the assumptions above. The first chart shows the difference, assuming today’s Dow closing price of 7837. 

Dow Jones and Savings Account Return Comparison

Several thoughts. First, stocks do earn a higher return over long periods of time, although not as high as I was expecting. The $100,000 had grown to $3,600,000 in the Dow versus $2,500,000 in a money market account. That’s significant money, but it’s not triple or quadruple, which is what I expected.  Maybe I had unrealistic expectations.  
Second, it’s clear that buy-and-hold over periods as long as 30 years may not be the best strategy. If an investor had sold their Dow investment in 2007, they would have netted $5,500,000 versus just $2,300,000 in the bank. Now, many would say that it’s hard to get the timing right. The reality is, many of us knew there was a bubble in the making. I know of more than a few retirees who wanted to get out in 2007 but were convinced by their investment advisers to stay the course – buy and hold. The bottom line: when the return ratio between stocks and safe assets (savings accounts, treasuries, etc.) gets above 2-3x, get out. Buy low, sell high, no matter what the pros tell you. 

Which brings me to another interesting chart. In this one, I graphed the return comparison if the Dow goes back to 6,600, its low for this bear market – so far. I’ve done several analyses which show it has the potential to go lower, depending on how the economy responds.

See articles:

As you can see, at 6,600, stocks have barely returned more than ultra-safe savings accounts and money markets. If we used a longer-term CD laddered portfolio, the safe return rate would have been even higher. At Dow 5,200, it will have the same 30 year return as savings accounts, using my assumptions.
It’s hard to imagine that 30 years of risk-premium will be wiped out in this bear market and thus 5,200 seem unlikely. Yet, if inflation returns and interest rates spike, it’s not hard to imagine a scenario where the market declines from 7,800 and interest rates on savings accounts rise. In that case, the gap between the two investments will narrow further. That will represent a golden opportunity to buy stocks.
My Conclusions:
  • Stocks will return more over long periods of time than ultra-safe savings and CDs, but not as much as I thought.
  • It’s unlikely the Dow will go lower than 6,600 hundred due to the spread return between it and savings accounts.
  • Buy-and-hold does not hold up as an investment strategy. Buy low, sell high is a much better strategy.
  • Based on the ratio between savings rate and Dow returns, it looks like now is a low period (6600 was a very low period) and probably a good time to buy equities.
 I welcome any thoughts or comments.
Sol Nasisi
Sol Nasisi: Sol Nasisi is the co-founder and a past president of BestCashCow, an online resource for comprehensive bank rate information. In this capacity, he closely followed rate trends for all savings-related and loan products and the impact of rate fluctuations on the economy. He specifically focused on how rates impact consumers' ability to borrow and save. He also has authored a wee

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  • ktexas

    April 09, 2009

    Another example of how badly buy-and-hold of stocks has performed is the comparison between making monthly investments in Series I Savings Bonds vs in a S&P Index fund. After more than 10 years, the I Bond investments are now far ahead of the S&P index fund investments. The chart is available @

    We could be experiencing a situation close to what Japan has experienced since the late 80's. With so many individuals, pension funds and even the PBGC planning on long-term respectable returns from stocks, it's going to be painful for the whole economy if the buy-and-hold strategy fails.

  • JRodgers

    April 09, 2009

    Good article. It is quite dramatic. The reality is that buy and hold should work in a conceptual sense, but one of two good wipeouts leaves cash as the preferred investment (we've had too now - the 2000-2002 crash and now this). It is markets like the current one and information like this that causes many to throw up their hands and move out of the stock market forever.

    By the way, I am not sure about the assumptions. Particularly, I don't think that it was possible to get 3% above the Fed Funds rate until recently and certainly not with any consistency. The fees that you are assuming of 1.5% are too high, but so too is the dividend rate.

  • Sol Nasisi

    April 09, 2009

    "Good article. It is quite dramatic. The reality is that buy and hold should work in a conceptual sense, but one of two good wipeouts leaves cash as the preferred investment"

    I'm not sure it's that cash if a preferred investment. Equities have a place. It's just the notion of buying and never selling, even when the market is high is not a way to maximize returns. It's better to give up some gains even by selling early then to hang on and ride the market down. Preseving prinple and locking in gains is really the name of the game. I think the analysis shows that an all cash portfolio doesn't fare that badly so investors shouldn't sweat pulling their money out of stocks when it seems to get too frothy. This is not buy and hold.

  • Sol Nasisi

    April 09, 2009

    One other point. As I mention, now looks like a relatively good time to buy stocks. It all comes back to buy low, sell high.

  • Pete Weisberg

    April 09, 2009

    I'd be curious to see your analysis with dollar cost averaging though. Timing the market is a killer.

  • JB

    April 09, 2009

    Agreed with the above - timing the market is impossible. Just cannot be done.

    It is impossible to ignore tax consequences. Lower long term capital gains treatment has been a reality since the early 1980s (and, in fact, capital gains rates for holding held over 2 years were 10 to 15% at one point). More importantly, there is a significant impact to tax deferral - a significant advantage for equities or any security which appreciate without causing tax consequences. The problem with cash is that every penny of appreciation is taxable immediately.

  • Sol Nasisi

    April 10, 2009

    @Pete. It's not really timing the market. It's taking profit off the table. To me the above analysis indicates that if you make 200-300% return in a stock or mutual fund, it may be time to sell. If the ratio of return versus cash gets to 4-5x then it may also be an indicator. The point is to lock in gains and protect princple, not to buy and hold.

    Good point on dollar cost averaging. That may be the next version.

    JB, agreed tax consequences can't be ignored but there are IRA CDs and other vehicles for investing in cash in a tax advantaged way. As ktexas mentioned, various forms of treasuries also offer good, safe, tax efficient returns that actually outperform the market. Once again, I'm not advocating going all cash. I actually think now may be a good time to invest in stocks. I just don't buy into buy and hold and the mantra that stocks outperform all other investments.

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