Selena Gomez Saves Kmart! (...or so they hope)

Can a lesser Disney celebrity do for struggling Kmart what Miley Cyrus did for Walmart? Stay tuned.

There's something to be said for the power of positive thinking, but there's a huge difference between that and sheer delusional thinking. Kmart (NASDAQ: SHLD), meanwhile, seems to be exhibiting a HUGE dose of that with their agreement to bring in teen favorite Selena Gomez and her "Dream Out Loud" clothing line.

Clearly, Kmart (which has had a lousy decade by most any objective standard) is desperate to get its market share back which has been fleeing in droves for Walmart and Target almost as fast as they can go. And clearly, Walmart's been having a pretty good run of things by bringing in Miley Cyrus and her line of Max Azria gear. So it's not too outlandish to see Kmart "me too!" with the whole thing and bring in Miley Lite, Selena Gomez, because they couldn't actually afford Miley.

Leaving aside the sheer crassness of such a move (hey look kids--we've got a celebrity too...kinda...), Kmart's got SERIOUS systemic problems it needs to fix before a secondary move like this can really help. Kmart's been shuttering real estate all over the country--where will kids GO to get this Gomez gear in the first place? And the stores that are left are often in poor condition; at least that's how it is in my neck of the woods. The handful of Kmarts left open (that I've seen) are foul-smelling disaster areas that look more in need of complete destruction than a new line of clothes.

How much this will help Kmart remains to be seen...but I remain skeptical over whether Selena Gomez can bring Kmart back from the (mostly) dead.

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  • Erin

    April 20, 2010

    Selena is WAY better than Miley. I can't wait until Dream Out Loud comes out, it'll definitely save Kmart.

  • Selenarox

    April 20, 2010

    I've seen Miley's line, it's looks (and is) cheap and unoriginal. Unlike Miley, Selena actually has real fashion sense. When it comes out I'll be at Kmart

  • Amy

    April 20, 2010

    I never really liked Kmart, but if Selena's designing clothes, I'd love to check it out. She's very stylish.

  • ~!@#$%^&*(

    April 20, 2010

    lesser Disney celebrity? More like the BEST Disney celebrity. Selena is an Emmy award winning actress

  • Selenafan

    April 20, 2010

    What do they mean by lesser disney celebrity. She is the most popular one. She is very fashionable, too.

  • tiffany

    April 20, 2010

    Selena is the BEST celebriy of Disney!!!!!Yes,She is WAY better than miley.And She actually saves the Kmart.Go,Selena.You rock!!!!!!

  • SteveAnderson

    April 21, 2010

    Hey now, guys--you've all got to admit that Miley has been around longer than Selena. Miley's got more music out, and more movies and television time. Oh, sure, Selena will likely get there eventually but for right now, she just doesn't have Miley's time in.

  • job

    April 22, 2010

    Miley sucks. At least Selena is talented.


    July 23, 2010

    SELENA is really amazing . Her dressing sense is too good , she is a good actor and her smile is AWESOME.We all love you SELENA .

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