CNBC Selling Smart Women and Male Screamers; Abandons Efforts to Analyze Financial Markets

CNBC is now offering up short pieces by smart women and long ones by over-the-top male actors. They have handful of female journalists who are not only smart, but attractive: Julia Boorstin, Morgan Brennan, Jackie DeAngelis, Sara Eisen, Courtney Reagan and Meg Tirrell. When these women speak, men who follow the markets are glued to their TVs both because they provide interesting commentary and are good to look at.

Unfortunately, these women aren’t on very often. Most just cover certain industries and sectors and appear only 2 or 3 minutes daily.

The morning on CNBC starts with interesting commentary from Andrew Ross Sorkin, Becky Quick and Joe Kernen, but from 9AM onwards, it is filled with lightweight anchors contributing little. There are few meaningful guests during the day, and few regular commentators who aren’t screaming and yelling about little of moment just to get attention. The day ends with Fast Money which is financial media’s answer to a circus act.

I gave up watching CNBC all together about 6 months ago in favor of Bloomberg. I prefer to see real interviews, serious commentary and actual financial insight.