Amazon Is Getting on My Nerves
Image Courtesy: Amazon

Amazon Is Getting on My Nerves

It’s been a year since Amazon began its “secretive” review of a location for its second major operating headquarters. 

And, it has now reached the absurd.  At first it was fun trying to psych out the location and then to consider the transformation that might occur were Amazon to set up a huge operation in one of the 20 finalist cities.

But now, a year into all this, the secretive process is getting both boring and annoying.  First, it’s clear that the company is playing out the suspense for all it is worth and second that they know, and have known, all along where they are going. 

It’s just been a sham for a very long time – a ploy by the company to engage as many people as possible in their search.  It was, at one level, kind of clever as a public relations gimmick, but it is now beginning to work against them.  A number of folks in the so-called 20 cities under consideration are beginning to plan a boycott against the company.  After all, they have been played.

So the best thing to do now is to stop playing into their hands.  And , it wouldn’t be a terrible idea to stop buying from Amazon for a while to send a message.

Daniel Socolow
Daniel Socolow: President, Socolow Group. Former Director of the MacArthur Fellows Program, President of the American University of Paris, Vice President of Spelman College. BA, MA, Ph.D.


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