Here are some reasons why this may be happening:
1) CNBC is trying to improve its ratings in the wake of coming competition from Fox.
2) Michelle is trying to improve her ratings and get a full time gig being on TV after 6 AM in the morning (she is usually on much earlier).
3) This dramatic run up in the stock market is really that exciting.
4) GE's stock is at a 7 year high.
5) Sitting next to Mark Haines is really exciting.
Any other explanations?